As a Wix website designer or art director means use the site to express and extend the client's brand identity.
A web designer doesn't merely "use the client's colors" and slap the client's logo on a web page. It takes hours of researching the business goals of the owners. Understanding the personage of the visitor and what the competition is doing better.
A strong web designer then compiles the data and creates an outline or site map to which the website structure will be made. It is only then the visual effects begin to develop a branding of the business. The branding must be flexible to cross over to many online venues such as; Social Media and Content blogs.
Wix Website Designer
A Wix Website Designer is a marketable skill, but it is much more than that.
What do Wix Website Designers do? Designers organize information, shape identities, and create memorable experiences that entertain while communicating. Increasingly, web designers are performing these tasks on the World Wide Web (the Web, to its friends).
The Web is vast, intrinsically democratic, and dripping with creative, personal, and business potential. Oddly enough, for something that gets used and talked about every day by hundreds of millions, it is also quite often misunderstood by many of them.
A Wix website designer must brand the story and it is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you.
Everything you do, each element of your business or brand, from the colors and texture of your packaging and business cards to the staff you hire is part of your brand story and every element should reflect the truth about your brand back to your audience.
If you want to build a successful, sustainable business and a brand that will garner loyalty, and if successful, become loved you have to start with your story.
The work of a Wix website designer involves understanding what your clients wish to achieve, helping them refine their goals by focusing on things that can be done (and are worth doing), and ultimately translating those goals into working sites.
While interacting with clients, we also interface with research and marketing people to find out who is expected to visit the site and what they will demand of it. If visitors seek in-depth content, but a client envisioned the site mainly as a sales channel, either the client has fundamentally misunderstood his market (it happens), or your design is sending the wrong messages. A Wix web designer will build sites that clearly convey what they are about and how they are to be used, you must first communicate unambiguously with clients, marketers, and researchers.
The site can't communicate unless the people who build it communicate. Good Wix website designers are user advocates as well as client service providers. They are facilitators as well as artists and technicians. Above all, they are communicators, matching client offerings to user needs.
As good Wix website designers, we often look down on clients for reacting according to their personal taste ("I don't like bold type") instead of viewing the work through the eyes of their intended market ("That's just what our customers are looking for"). As a design professional, we retain the focus Who am I talking to? What are they looking for? Thus reaching the optimal online goal of both look and user experience.
You can have a website that looks like a million dollars for a lot less!
Having a Wix website designer is like having a partner in your business. We learn and understand the goals of your company then convey them to potentially millions of people on your behalf.